Epson have announced a long-term global partnership with the 2014 FIA Formula One World Champions, the Mercedes AMG Petronas Formula One Team.
Epson will become an Official Team Partner of Mercedes AMG Petronas, providing its knowhow in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses and health/sports sensing products.
“We are extremely proud to enhance our global brand profile by becoming an official partner of the Mercedes AMG Petronas Formula One Team,” said Epson President Minoru Usui.
“The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products and services that continue to exceed expectations and emotionally engage stakeholders worldwide.”
The Epson logo will be visible on the Mercedes AMG Petronas race cars, along with branding on the helmet visors and racesuits of the team’s drivers Lewis Hamilton and Nico Rosberg, in a new livery for the 2015 season that will be revealed by Mercedes AMG Petronas when Formula One testing begins on 1 February.