Air Your Briefs: Hear the top five radio ads for driverless cars as we reveal the first brief winner
For our first Air Your Briefs challenge, The Drum and the Radio Advertising Bureau (RAB) asked creatives to dream up radio ads to promote driverless cars.
The brilliant entries were aired online and we can now reveal the top five most popular campaigns as voted for by our readers, with the winner collecting a pair of Beats headphones courtesy of the RAB.
If you didn't win this week don't worry, Air Your Briefs will return next Monday, when we'll be setting you a brand new hypothetical brief to scamp up a response to.
And if you want to stay ahead of the game then check out the RAB's Aerials EarApp which simplifies the process of making radio demos.
5. Global Radio – Arseholes
4. Global Radio – Speeches
3. Get Busy – Gavin Finney
2. Global Radio – Hyundai
1. Pete McIntosh – This Changes Everything
Well done to our first winner Pete McIntosh – a pair of Beats headphones are on their way to you!
Thanks to everyone who took part, and if you weren't a winner this time stay tuned to The Drum as we'll be releasing a new brief next week.