Ad of the Day: Shredded Wheat - Northern Soul

What a terrific little film quietly endorsing Shredded Wheat - about a dad who's revived his love of early Northern Soul and eats reasonably healthily in order to stay trim for his dancing gear. He talks about the ritual of getting ready for dance night starting from the moment he wakes, and how his teen son goes with him too. "What's it like having the coolest dad in the universe?" other young fans ask the lad.

Creative Agency McCann London