Christmas Creative: A look at Bloomingdales shop window displays
Iris Worldwide New York's creative director, Lisa Bright takes on the third in this series reviewing some of New York's and London's most famous and business department stores Christmas store fronts, displayed to attract consumers instore to spend their hard earned cash on presents for loved ones. Here's what she thought of Bloomingdale's offering this year.
As I walked up to the windows at Bloomingdale’s I felt like I should avert my eyes from the Christmas peep show that was unveiling itself in front of me. The different windows act as a fun little voyeuristic peek behind the wrapping and into your holiday gifts. And who doesn't like to sneak a little peak?! From fragrances to headphones it seemed everything on the master Christmas list was being exposed and possibly feeling a little vulnerable. “‘Will someone choose me? Is anyone ever going to love me? Where will I end up in this crazy, crazy world?”
While the displays didn't seem as grandeur or intricate or splashy as I’m used to seeing with the holiday windows, they did have an artsy understated-ness about them that felt very fun and whimsical. Even though I’m sure the bright blues, pinks and purples they used were intended to make the windows stand out from the rest.
The windows also opened my eyes to how many puns you could make using the word “bow.” While one window exclaimed to be “incred-i-bow” and another “ador-a-bow,” the poss-i-bow-lities seemed endless. And I’m a sucker for bad puns so it made me smile as I was rolling my eyes.
On the front windows, the lighting seemed to have that familiar fluorescent glow, which I’m not sure was intentional but definitely added to the peep show feel and made me feel a tad like a Christmas creep as I was taking pictures.
Did the Bloomingdale windows leave me with that cozy Christmas-y feel of chesnuts roasting and egg nog chugging? No, but I don’t think that’s the look they were going for.
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