US internet advertising sees record $12.4bn quarter, says IAB
US internet advertising revenue rose to an all-time high of $12.4bn in the third quarter of 2014, according to a report from the Internet Advertising Bureau (IAB).
US internet advertising enjoy growth of 6% in Q3
This revenue represents a 17 per cent year-on-year hike upon Q3 2013, raising $10.6bn. The figure was also the result of a six per cent increase in profitability on Q2 2014.
Randall Rothenberg, president and chief executive of the IAB. “This milestone demonstrates marketers’ commitment to digital.
“Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
Sherrill Mane, senior vice president of research, analytics and measurement at the IAB, added: “As marketing undergoes the rewards and challenges of the digital sea change, brands and agencies have clearly recognized that interactive advertising offers rich, immersive experiences that signal a new age in advertising.”
This fits a projection, announced by Zenith Optimedia in September that the global advertising market will by rise by 5.3 per cent in 2014.
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