Old Speckled Hen to release its own Christmas Speech on Christmas Day
Old Speckled Hen is set to release its own Christmas Speech, spoken by Old Speckled Henry, on Christmas Day.
The two minute speech will recount significant events from 2014 including the World Cup, the latest Royal baby and the referendum on Scottish independence.
This marks part of a fully integrated Christmas consumer campaign from Old Speckled Hen, devised by Popcorn PR and implemented by Grey London.
Chris Houlton, managing director for Greene King brewing and brands, said: “This is the first time Old Speckled Hen has delivered a dedicated campaign around our key Christmas trading period. Ale is being enjoyed more widely than ever by all ages and sexes making Christmas the natural opportunity to engage with a new and growing audience, particularly via social media.”
Other activity during the Christmas period has seen a pop-up pub in London, the Old Speckled Haven, offering a free pint in return for a tweet.
To view more Christmas creative work, visit The Drum's dedicated Christmas hub.
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