1 in 10 Brits will have picked up a connected handset by the end of December

More than one in six Brits plan to buy a tablet over the Christmas period (15.7 per cent), with only 7.4 per cent planning to buy a smartwatch.

Conjure commissioned OnePoll to survey 2,000 Brits on their shopping plans, and discovered that just over one in 10 Brits (13.4 per cent) will have picked up a connected handset by the end of December.

Only 5.3 per cent said that they planned to buy a fitness tracking app over the Christmas period, while only 3.9 per cent were interested in Google Glass as a purchase.

Sam Clark, chief executive of Conjure, commented: “We’ve recently seen that the growing popularity of ‘phablets’ – smartphones with big screens – is eating into the time we spend using our tablets. If that trend continues a lot of tablets purchased and given as gifts this Christmas are destined to sit gathering dust in the New Year.

“Overall, though, our research shows that returns from tech sales are going to make this a bumper Christmas for tech manufacturers, retailers, and maybe even George Osborne. Brands also have the potential to do well out of this flood of connected devices into homes – but they’ll need to be at the top of their respective games if they’re going to make the most of the few minutes consumers will dedicate to browsing apps in front of the fire this Christmas.”

The research also discovered that more than 53.8 per cent of Brits are buying a tech gift of some kind for Christmas this year.

Ishbel Macleod

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