British Airways is to communicate a seasonal ‘thank-you’ message to passengers this Christmas by way of a two-way conversation on social media in which the airline will express its gratitude to customers for choosing the flag carrier.
Incorporating a 70-second video clip produced by Cedar the campaign features images sent in by travellers and will be distributed across Facebook, Instagram, Twitter and Google + as well as the airliners in-flight entertainment system.
A competition will run in parallel with this effort invitiing people to submit Instagram images recommending destinations to others for 2015.
Abigail Comber, British Airways’ head of global marketing, said: “Our customers are some of the world’s greatest travellers and explorers, and featuring them at the heart of this campaign is just our way of saying a really big thank-you for sharing those experiences with us this year. They’ve sent in all sorts of images from once-in-a-lifetime parachute jumps to visits to great global sites like the Taj Mahal.
“We can’t wait to see where our customers want to head to in 2015, and are looking forward to being a part of their incredible journeys.”