Sussex and Surrey police to name and shame drink drivers on Twitter

In a bid to combat drink driving during the festive season both Surrey and Sussex police will tweet the names of those charged with drink or drug-driving.

Drink drivers will be shamed on twitter

The news, first noticed by Engadget, will see police authorities, in association with Sussex Safer Roads Partnership, Drive Smart in Surrey and Crimestoppers, take to social media as a means of publicising the transgressions of drivers under the influence of alcohol or drugs.

Superintendent Jane Derrick, head of road policing across Sussex and Surrey, said: "Officers are out every day across Sussex and Surrey targeting those who are driving after drinking or taking drugs but there will be an increased focus in December in the lead up to Christmas and the New Year celebrations.

"This year we want people to plan ahead so that before the last drink has been drunk they know how they are getting home and don't even consider driving themselves.”

Officers will tweet the names of those pulled over under suspicion of drunk driving in addition to when and where it happened, throughout the month, if they are charged with the crime.

Transgressions will be shared on ‘@SurreyRoadCops’.

Social media is more often becoming a platform more adopted by police services. Earlier this month, West Yorkshire Police launched a ‘tweetconstruction’ of the final movements of murdered school girl Jo Rimmer in a bid to gain intelligence from the public that investigators may have previously missed.

The move comes just as 'Think' celebrated’ 50 years since its first ever anti drink-driving ad.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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