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Anthony Noto Shots Twitter

Twitter CFO Anthony Noto accidentally tweets secret acquisition plan

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By John McCarthy | Opinion Editor

November 25, 2014 | 2 min read

Twitter chief finance officer Anthony Noto on Monday showed just how tricky the social network can be by allegedly accidentally tweeting company plans, intended for private message.

Anthony Noto, chief finance officer of Twitter

Noto posted the details of what appeared to be a planned company acquisition to his 9,130 followers in a failed attempt to send a private message to one of his colleagues.

It read: “I still think we should buy them. He is on your schedule for Dec 15 or 16 -- we will need to sell him. I have a plan.”

The tweet was promptly deleted and it remains unclear just what business acquisition Noto was trying to green light but the mistake highlights a greater issue with the site.

If Noto, who joined Twitter as chief finance officer in July and created an account for the social media site in 2009 can make a direct message mistake, anyone can.

The mishap fuelled speculation over just what firm Twitter was after with Re/Code suggesting Shots, a selfie-app with Justin Bieber among the investors.

Last November the firm did tinker with its DM feature, allowing users to receive private messages from people they did not follow.

The scheme was dropped with Twitter posting a statement saying: “We experiment with features that may never be released to everyone who uses Twitter. Those experiments are perhaps even more valuable because they help us decide what not to do.”

Anthony Noto Shots Twitter

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