Mashable has officially launched its UK website as the latest step in its ongoing international expansion drive.
The new site, which launched today (18 November) will be run by former RTE journalist Blathnaid Healy as UK editor, along with Tim Chester as deputy UK editor.
Pete Cashmore, founder of the US-headquartered news site, revelaed its intentions to launch a London office at Advertising Week Europe in March.
The UK site comes on the one year anniversary of the appointment of Jim Roberts, Mashable's executive editor, who joined from Reuters.
Under his leadership Mashable has seen the addition of six new topics including climate, real-time news, travel, global news, and an historic visuals section, and the growth of monthly unique visitors from 25 to 40 million.
Earlier this year Mashable chief revenue officer Seth Rogin revealed the site's content roadmap and told The Drum it is leaning more towards brand consultation and less on traditional advertising deals.