Chelsea & Westminister Health Charity rebrands to CW+ with Brandhouse
Chelsea and Westminster Health Charity has unveiled its new brand identity, CW+.
The redesign, carried out by Brandhouse, looked to strengthen the charity’s purpose of combining art and science to transform patient care.
Mark Norbury, chief executive of CW+ commented: “Developing a new identity for the charity was an exciting challenge as we wanted to weave together our arts, research and social investment programmes while conveying the values that we hold dear. We are immensely grateful to Brandhouse for their generous support in working with us on the rebrand, and delighted with the resulting identity they have created.
“The brief was to succinctly tell our story: and the Art + Science of Patient Care strapline is just right. It also gives us the freedom to take the charity’s work further in the future.”
The acronym was designed to be simple and engaging, while the plus was included to show the added value that the charity brings to both the hospital and wider community.
Mark Rae, managing director of Brandhouse, added: “Our challenge was to encapsulate the charity’s mission. They exist to make care better for patients and their families through pioneering research, innovation, art and design, and we created a brand identity to bring all of these elements to life. By approaching the visual representation and the brand identity in the way we have, we hope to have struck the perfect balance to represent both the art and the science involved in award winning patient care.”
The charity is in the middle of a fundraising drive with the challenge of raising £10m by 2017.
Content created with:
Brandhouse
Find out more