Twinings Ted Baker Harvey Nichols

The Drum's Profile Hub round-up: Twinings for all, 'Singing in the Rain' and some chilly mountain shoots

By John McCarthy, Opinion Editor

Ampersand

|

Harvey Nichols article

November 14, 2014 | 3 min read

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub – marking the week’s best activity in marketing, PR and design.

First up is Ampersand’s new design of retailer Harvey Nichols’ e-commerce site.

The relaunch was issued to increase the performance of the site, provide a sleeker browsing experience for consumers and provide them with real-time stock levels, both online and in-store.

Ampersand provided all of that and more – with the project recently winning two Lovie Awards in London.

Next is Intermarketing Agency's photoshoot for Pentland and Ted Baker's autumn through winter footwear campaign.

The campaign had to fit with existing Ted Baker ‘Dance’ apparel creative – building upon it with premium imagery.

The firm gathered the creative during a two-day photoshoot in a stately manor. To capture a range of dance styles the dancers got down to 'Singing in the Rain,' the lindy hop, Latin, classic ballroom and disco.

Next up is Kentico's new e-commerce platform for Twinings showing viewers all the firm’s products in an elegant, easily accessible manner.

The agency was delivered the brief of building a responsive platform capable of offering both trade and consumers a secure way to buy online in the UK and Ireland – with the possibility of an international expansion on the books.

The website is now the only place, other than the Twinings flagship store on the Strand that allows you to see their entire range of teas, gift sets and confectionery.

And finally it's Ross Woodhall Images' creative photography for retailer Snow + Rock.

Woodhall's shoot for the autumn/winter collection was used both in the catalogue and online.

The featured image was captured in Saas Fee in Switzerland.

Twinings Ted Baker Harvey Nichols

Content created with:

Ampersand

Ampersand is an award-winning commerce agency that helps major retailers build better online stores using open source technology. Founded in 2009 and based in Manchester,...

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Ross Woodhall Images

I have been shooting commercial action and lifestyle photography for over 20 years. My clients have taken me to some of the world's finest locations, from fashion...

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IMA

Hello. We’re IMA-HOME. A fully connected global marketing agency that lives and works in the real world. We create real world solutions for real business challenges,...

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Kentico Software

Kentico is an all-in-one CMS, E-commerce, and Online Marketing platform that drives business results for companies of all sizes both on-premise or in the cloud....

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