Shock Tinder campaign highlights brutal reality of sex trafficking
A hard hitting Tinder campaign has been launched to shine a light on the hidden world of sex trafficking to users of the dating app.
Devised by ad agency eightytwenty in association with Ireland’s immigration council the piece features a range of fake profiles from models displaying progressively more physical abuse in their album, highlighting the brutal nature of the illegal industry.
Browsers are lured in with a seemingly normal portrait before being presented with a sequence of increasingly disturbing snaps as they scroll right, culminating in a direct message: “Made up to work here but too young to be there. Girls as young as 14 years old are trafficked into Ireland for sexual exploitation.”
The final slide reads:” Sex trafficking victims have no options. You have the option to help end it now.”
Cathal Gillen of eightytwenty said: "This is the first use of Tinder in Ireland for a campaign of this nature and one of the first globally. Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking."