HP Sauce UK is launching a Facebook campaign to support the annual month-long men’s health charity initiative, Movember.
Working with We Are Social, HP Sauce is aiming to help raise awareness of the moustache-growing initiative and encourage its fans to get involved in Movember through four weekly challenges.
Starting from 1 November, and taking place every Friday throughout the month, HP Sauce will introduce a different task for its fans, challenging them to show off their moustaches. Fans need to upload their pictures to the HP Sauce UK Facebook page, after which five photos will be selected each week to receive a digital sketch of their picture by The Gallery of Mo.
Four of the entrants will receive a £100 donation to the Movember fund, and the photo deemed the best by the judges will receive a £250 donation.
At the end of the campaign, an ultimate winner with the most impressive moustache photo will be selected as the face of HP Sauce’s Movember campaign, and their sketch will be featured on next year’s Movember bottles.
Shane Shortman, senior brand manager, from HP Sauce, said: “Movember is a charity that we’re extremely passionate about, so we always encourage our community to get involved with the initiative. While it’s in aid of an important cause, Movember is also about having fun, and the campaign reflects this.”
In addition, fifty winners will be picked randomly each week to receive a £25 donation to the Movember fund. A content strategy will support the campaign to generate conversation and encourage HP Sauce’s online community to sign up for Movember.