Ad of the Day: Skol - Underwater Bar

This accomplished-looking spot for Skol is set in an underwater bar with a house DJ and sharks on leashes. The premise is that the ad reflects the drink's strapline: "Blue on the outside, mysterious on the inside"; and it's done a great job of visually interpreting this. Mixing scenes overtly filmed in water with others that are more ambiguous, it creates an otherwordly environment with a very earthy atmosphere.

Creative Agency: F/Nazca Saatchi & Saatchi