Lego partners with MSC Cruises on offshore playrooms
Danish toy giant Lego has partnered with MSC Cruises to design and equip the world’s first offshore Lego-themed playroom.
Built within MSC Armonia as part of a wider refit of the vessel the scheme will presage delivery of a further two larger play areas planned for two new ships currently under construction.
All three boats will feature two kids clubs kitted out in the colourful plastic and follows part of a wider brand licensing push which Italian childcare brand Chicco brought on board previously.
MSC Cruises’ CEO Gianni Onorato said: “The Lego Group and MSC Cruises are both family businesses recognised the world over, so our two companies are a great match.
"Lego bricks and toys are close to the hearts of millions of people who grew up playing with them, and with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever.”
Younger passengers will be able to experience the rooms for themselves from 19 November when the refitted vessel undertakes its first voyage, enjoying access to a DUPLO Play pen, copious free bricks, a play wall and regular construction contests.