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Advertising Three Mondelez

Wieden+Kennedy emerges as Agency of the Year in The Drum's Advertising Census 2014

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By Jennifer Faull | Deputy Editor

October 29, 2014 | 3 min read

Wieden+Kennedy has described being named as Agency of the Year in The Drum's Advertising Census 2014 as “an honour” after it was found to be the top performing business across all of the publication’s polls.

Neil Christie

The independent advertising agency was discovered to be the most consistent performer following the release of the Advertising Census, which ranks agencies for financial performance, client satisfaction, peer recommendation and creative performance.

Meanwhile, Tony Davidson, executive creative director at Wieden+Kennedy ranked 51st in The Drum’s Adverati list.

“We are very honoured and pleased,” said Wieden+Kennedy managing director, Neil Christie (pictured) of the distinction. “It’s great news for all of our people that our hard work is recognised. “

Asked for his highlights for this year, Christie spoke about the agency picking up new business with UKTV, as well as through existing client Mondelez with Trident and the UK Trebor account wins.

He also cited the creation of new campaigns for Cravendale and Three as work he was proud of, as well as the return in April of Iain Tate as executive creative director after a couple of years at Google Creative Labs in the same role.

The full Adverati list of the top 100 most influential people in UK advertising is available to view online, while the Advertising Census results can be viewed here. The full supplement is available in The Drum Store and published alongside today's issue of The Drum.

A detailed interview with Christie will run on www.thedrum.com next week.

Advertising Three Mondelez

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