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John Lewis, Airbnb, Facebook and Vice among brands to back D&AD’s New Blood Awards 2015

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By Jennifer Faull | Deputy Editor

October 27, 2014 | 2 min read

John Lewis, Facebook, Airbnb, Vice, BBC, and Pantone are among some of the 14 brands that have agreed to set briefs for young creatives as part of D&AD’s 2015 New Blood Awards.

The awards are open to any creative under the age 24, including current students and those within two years of graduation.

The partnering brands set real briefs to be tackled by the entrants, with the work then judged by top creatives.

Paul Porral, head of brand creative at John Lewis, revealed that the brief it has set calls for “true design innovation” to merge the digital and physical worlds – something it has been working on through its JLabs scheme which launched earlier this year.

“Design has always been important to us at John Lewis so we're thrilled to be working with D&AD and to provide a brief for New Blood,” he added.

“Our brief calls for some true design innovation and inspiration to bring together the physical and the digital worlds; we are looking forward to seeing this year's emerging talents meet the challenge."

To contextualise briefs and help the creatives understand challenges retailers face, D&AD will for the first time offer access to research via The Future Laboratory around four key real-world trends.

WPP has also renewed its partnership with D&AD New Blood, which last year saw it offer paid internships across its roster of agencies to those who excel in D&AD's New Blood Academy – a two-week programme designed to prepare young creatives for work in the industry.

The New Blood Academy is open to anyone who receives a Graphite Pencil award (equivalent to silver) or higher in the New Blood Awards.

Full briefs can be viewed on the dedicated website with the deadline for submissions set for 31 March 2015.

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