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IAB Peugeot Volkswagen

Audi, Peugeot and Volkswagen top performing auto brands on mobile

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By Natalie Mortimer | N/A

October 23, 2014 | 2 min read

Audi, Peugeot and Volkswagen have topped research release by the Internet Advertising Bureau UK (IAB), which found the three auto brands are the top performing on mobile in the UK.

The Mobile Automotive Audit studied the top 50 automotive brands (such AA, Audi, BMW, Ford and Volkswagen) who spent the most on advertising in October 2014 the UK, to gauge their uptake across the mobile channel.

Several different KPIs were checked, including whether the brand had a mobile optimised site, tablet specific site, responsive web design, mobile optimised search and an app.

The audit, which has been released to inspire those automotive brands that are still getting to grips with mobile, revealed that one in three of the top spending brands have a responsive web design site. A large majority (80 per cent) have a mobile app, with 74 per cent having both an app and a mobile optimised site. Only 2 per cent of the top spenders had no mobile presence whatsoever.

IAB’s head of mobile, Alex Kozloff said: “The results from this audit are really encouraging. It’s great to see a sector that is performing so well across mobile. Several of these brands have really embraced the medium with 80 per cent having run a mobile campaign in the last 6 months.”

Mobile search was a key objective in the audit, encouragingly, 66 per cent of auto brands were optimising their search for mobile, with 29 per cent of the brands optimising their search implementing a click to call / get directions functionality.

Some of the star performing brands that scored the highest across the KPIs, were AA, Audi, KIA and Peugeot.

IAB Peugeot Volkswagen

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