W London hotel partners with Brand & Deliver to raise profile of its private screening room
The W London hotel has appointed Brand & Deliver to curate the W Film Club, to help generate awareness of the Leicester Square-based hotel’s private screening room among Londoners, hotel guests and the film industry.
Running annually from October to March, this fifth season will offer filmgoers a diverse collection of current movies such as Northern Soul, Third Person and Brad Pitt’s new WWII film Fury.
Jemma Ballantyne, director of marketing at W London, said: “Brand & Deliver helped us conceive the idea of a Film Club, which is the perfect way to publicise our luxurious screening room. We look forward to working with them to develop the concept over the coming season with a fantastic line up of films and special events.”
Customers who visit the screening room can enjoy complimentary popcorn in the boutique 37-seat screening room.
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