Mulberry launches click and collect service to unite e-commerce and retail stores
Mulberry has launched a new click and collect service, Anywhere, Anyhow, Anytime, as part of the next stage in the fashion brand’s initiative to unite its e-commerce and retail stores.
Three new services have been introduced, with the objective of removing the barriers between the online and bricks and mortar retail environments; Mulberry customers are now able to collect orders placed on mulberry.com from selected UK standalone Mulberry stores.
In addition, store staff can now place an online order on behalf of the customer if the desired stock is not available. Orders placed in this way can be delivered to an address of the customer’s choice or collected in store.
Charlotte O’Sullivan, Mulberry digital director, added: “We are delighted to be launching new services that reflect our commitment to putting the customer at the heart of our business. We believe that an omnichannel, customer-centric mindset is the key to the future of first-class customer experience.”
Mulberry.com orders can now be returned at standalone stores in the UK, as well as via Mulberry’s free returns collection service.