VivaKi to sponsor four AOL UK originals including ‘the Future Starts Here’ and ‘City Ballet’
AOL UK has unveiled VivaKi as the exclusive advertising partner of four AOL Originals including Emmy nominated ‘the Future Starts Here’ and ‘City Ballet’.
A promotional poster of the future Starts Here
VivaKi will sponsor the four shows with content available through the AOL On Network in the UK and across AOL sites, including AOL, the Huffington Post, Engadget, TechCrunch and Parentdish in addition to other publishers within the AOL On Network.
The sponsorship deal will see VivaKi partner with shows the Future Starts Here, Inspired, Win/Win and Sarah Jessica Parker’s City Ballet.
Graham Moysey, head of international at AOL, said: “There is a real scarcity of premium digital content and we have been working hard to rectify that with over one million pieces of content now in the AOL On library.
“VivaKi recognises that original video and authentic story-telling is crucial to delivering brand messages to audiences and we look forward to working with them and their clients to reach consumers across all cross screens.”
Chris Locke, managing director of VivaKi, added: “The evolution of premium content across screens has until now, really been limited to the TV broadcasters and has finally been expanded to the global digital giants.
“Beacon programming drives the most social conversations in TV and has the most light viewers - this is what will now happen in the VOD space too.”
AOL UK on Thursday also announced two new shows which are available to advertisers partners - ‘Being Mum’ presented by Rochelle Humes and Tess Daly and ‘30Something’ with Richard Bacon.