Hiscox uses 3D projection mapping to show the changing role of our homes as we grow up
Hiscox and VCCP have turned to 3D projection mapping in their latest ad campaign, which aims to show how a person’s priorities, and their house, evolve throughout life.
The insurance campaign uses the 3D projection mapping technique to bring a man’s thoughts to life on the outside of his house. As the different rooms change and evolve, watchers observe other moments in his life such as the couple watching TV on a sofa, and then a room full of the couple’s friends at a dinner party.
Kieran Knight and Veryan Prigg, the creative team at VCCP, commented: “This commercial uses 3D projection mapping in a unique way, projecting onto an average family home, rather than a towering iconic building in Europe. A simple house now actually becomes the hero, changing, twisting and turning to tell a meaningful story.”
The agency worked with motion studio Found worked together to create animated content that conveys the hero’s narrative.
Will Abbott, marketing director at Hiscox UK, explained: “Hiscox has always been known for its distinctive and bold advertising and this is no different. We’ve used an innovative and sophisticated visual technique to dramatise a simple consumer insight, in a way that sets Hiscox apart from the rest of the category.”
Having launched on TV today, the ad will also air in cinemas from 24 October. It will be supported by press, OOH and digital in a campaign, with media buy handled by Vizeum.
Content created with:
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