Ad of the Day: Nicotinell - Moon

It can't be easy for the makers of products like these now that smokers have the halfway house of e-cigarettes available to them and it may not be a coincidence that this charming commercial has a much more upbeat vibe than we're used to seeing in this sector. Even those shown defeating their addition are usually portrayed as fairly downtrodden but not here - here, giving up smoking is shown to the trigger for an unlikely sequence of events that eventually sees a woman joining the space programme.

Creative Agency: Wunderman