Ad of the Day: Nicotinell - Moon
It can't be easy for the makers of products like these now that smokers have the halfway house of e-cigarettes available to them and it may not be a coincidence that this charming commercial has a much more upbeat vibe than we're used to seeing in this sector. Even those shown defeating their addition are usually portrayed as fairly downtrodden but not here - here, giving up smoking is shown to the trigger for an unlikely sequence of events that eventually sees a woman joining the space programme.
Creative Agency: Wunderman
Creative Director: Matt Batten
Creative: Alessandro Miasi / Andreaf Foresi
TV Producer: Tom Redican
Film Production: MTP (Glasgow) / Mustard
Director: Matteo Bonifazio
Producer: Nick Papworth
Photography: Duncan Telford (repped by Vision)
Editor: Stef Colosi
Sound Design: Tom Pugh @ Grand Central
Voice Over: Jon Culshaw
Ad of the Day is brought to you in association with David Reviews.