The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

October 9, 2014 | 2 min read

One of the series in the new campaign for M&S which meticulously demonstrates the freshness and quality of their food - this time, their frozen ranges.

In the first ad we have the ingredients that go into a succulent, richly flavoured duck dish instantly freezing through time-lapse photography; reminiscent of a bas-relief frieze. Very classy indeed. Oh, and there's a third off the price too. Result.

The second execution starts with frosty-looking peaks of flour detonated by butter, and proceeds to heat and bubble its way through to a delicious, creamy chicken, bacon and mushroom pie. It delivers one hell of an olfactory hallucination.

Creative Agency: RKCR/Y&R

Creative Director: Mark Roalfe

Creative: Chris Hodgkiss / Pip Bishop

Board Acc Director: Anna Crabtree

TV Producer: Rachael Wong

Agency Exec Producer: Tim Page

Film Production: Foodfilm (Paris)

Director: Michaƫl Roulier / Philippe Lhomme

Producer: Francesca O'Brien

Editor: Bruno Herlin / Bruce Townend @ The Quarry

Post Production: MPC

Sound Design: Parv Thind @ Wave

Music Production: Native

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Marks & Spencer Y&R London

Content created with:

RKCR/Y&R

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