Ad of the Day: Marks & Spencer - Adventures in Ice
One of the series in the new campaign for M&S which meticulously demonstrates the freshness and quality of their food - this time, their frozen ranges.
In the first ad we have the ingredients that go into a succulent, richly flavoured duck dish instantly freezing through time-lapse photography; reminiscent of a bas-relief frieze. Very classy indeed. Oh, and there's a third off the price too. Result.
The second execution starts with frosty-looking peaks of flour detonated by butter, and proceeds to heat and bubble its way through to a delicious, creamy chicken, bacon and mushroom pie. It delivers one hell of an olfactory hallucination.
Creative Agency: RKCR/Y&R
Creative Director: Mark Roalfe
Creative: Chris Hodgkiss / Pip Bishop
Board Acc Director: Anna Crabtree
TV Producer: Rachael Wong
Agency Exec Producer: Tim Page
Film Production: Foodfilm (Paris)
Director: Michaƫl Roulier / Philippe Lhomme
Producer: Francesca O'Brien
Editor: Bruno Herlin / Bruce Townend @ The Quarry
Post Production: MPC
Sound Design: Parv Thind @ Wave
Music Production: Native
Ad of the Day is brought to you in association with David Reviews.
Content created with:
RKCR/Y&R
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