Stephen Fry’s morning selfie sparks ‘Wake Up Call’ craze
Celebrities are seeking to get the ball rolling on the latest internet craze following the viral success of the Ice Bucket Challenge, by posting selfies of themselves upon waking in the morning.
#WakeUpCall has already seen the likes of actor Tom Hiddleston and comedian Stephen Fry publicise their dishevelled appearances as they seek to raise money for Unicef, a fresh twist on the #nomakeupselfie campaign.
Members of the public are being encouraged to follow suit for the good cause, amongst them some of Fry’s 7.5m strong Twitter following by nominating others to share the shame.
#WAKEUPCALL Text SYRIA to 70007 (to give £5) or http://t.co/xGAxIU755i (I warn you - look away) pic.twitter.com/DoGvA65s1s
— Stephen Fry (@stephenfry) October 6, 2014
For his part Hiddlestone nominated Harry Potter star Emma Watson, Keeley Hawes, from BBC Two's Line of Duty and Josie Rourke, the artistic director of London’s Donmar Warehouse theatre.
Others to get involved include socialite Jemima Khan and television presenter Claudia Winkleman.