America's top-selling car turns to blues legend BB King to launch 2015 model
America's top-selling car the Toyota Camry turns to blues legend BB KIng to launch its 2015 model this weekend in the the first campaign created by Toyota Total, the car giant's multicultural marketing team.
Entitled "One Bold Choice Leads to Another," the campaign for the 2015 Toyota Camry kicks off with two 30-second spots airing on NBC's "Sunday Night Football" telecast, AdAge reports.
The effort, which Toyota said is aimed at the "transcultural mainstream," will run through March 2015.
Toyota Total, uniting the automaker's multicultural marketing initiatives under one umbrella, comprises five agencies – Toyota's agency of record, Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith. – Total Toyota .
The Camry has been the top-selling car in the U.S. for more than 10 years. A total of 334,978 Camrys were sold in the first nine months of this year, 5% more than the previous year. It is the best-selling car in the US and the No 1 car brand among Hispanics, African-Americans and Asian-Americans.
The BB King spot is the first of six spots that will air over the campaign, which aims to challenge people to live inspired lives while taking them to places they’ve never been before.
The spot is called Guitar and shows a woman who goes to a storage auction and hits the jackpot.