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By John McCarthy, Opinion Editor

October 4, 2014 | 1 min read

Forget all those skincare ads battering our brains into bewildered submission with their pseudo-science. What we really want, it turns out, are entire pools of of natural, milky-pure cleansers and softeners to immerse ourselves in while some elegant piano music tinkles in the background in the style of Satie. Beautiful to watch, and miles more effective.

Creative Agency: DÖÐLUR (Iceland)

Creative Director: Daniel Freyr Atlason / Hörður Kristbjörnsson

Creative: Daniel Freyr Atlason / Benedikt Hauksson / Bjarki Atlason

Director: Daniel Atlason & Borkur (repped by Nice Shirt Films)

Photography: Erlingur Cassata

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