Flight Centre to paint Monument tube station red to push new store opening
The Flight Centre is set to wrap the gates of London’s Monument tube station with its red creative ahead of the opening of its new store.
Launching this week, the initiative will see the tube station transformed over a four-week period targeting people aged between 35 and 55 years to drive awareness of the Monument-based store.
The campaign, created in conjunction with media and planning agency Arena, will also run on digital screens in the area, with further supporting activity in press.
Siobhan McGarvey, head of marketing at Flight Centre, commented: “We’re incredibly excited to be launching a new flagship store in the Square Mile. This campaign is all about bringing Flight Centre to the forefront of people’s minds who work in and around the city, especially the Monument area, by utilising high impact media placements.”
The creative for the campaign has been developed in-house by Flight Centre.