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Creative Showcase: Featuring JWT London, Anomaly, BETC and more

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By Rebecca Stewart | Trends Editor

September 22, 2014 | 27 min read

Welcome to The Drum Creative Showcase in association with iStock.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (15 October) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 29 September to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

JWT London: Canon 'Come and See'

Brand: Canon

Title(s): Come and See

Agency: JWT London

Agency website: http://jwt.co.uk/

Executive Creative Director: Russell Ramsey

Creative Director: Adam Scholes

Art Director: Anita Davis

Copywriter: Jonathan Budds

Creative Technologists: Morten Legarth

Executive Producer: Toby Clifton

Agency Producers: Nicola Mitchell, Rebecca Hunter

Planner: Kris Flemington

Global Director in Charge: Antony Hill

Board Account Director: Elizabeth Haslam

Account Director: Tom Ring

Additional Credits: Media agency: PHD

Director: Jonathan Glazer

Production Company: Academy Films

Producer: Simon Cooper

Director of Photography: Barry Ackroyd

Editor: Paul Watts / The Quarry

Sound: Johnnie Burn / Wave

Exposure: EMEA

Published: September 2014

WCRS: notonthehighstreet.com 'Choose'

Brand: notonthehighstreet.com

Title(s): Choose

Agency: WCRS, London, UK

Agency website: www.wcrs.com

Creative Director: Chris Ringsell

Creatives: Katy Hopkins, Steve Hawthorne

Agency Producer: Louise Bonnar

Account Handling: Emma Marsland, Kevin Smith

Planning: Elisa Edmonds

Media Agency: M2M

Production Company: Blink

Director: Jonathan Herman

Producer: Georgina Fillimore

Editor: Tim Thornton-Allan / Marshall Street Editors

Post-Production: Hani AlYousif / Filament

Audio: Will Cohen / Soho Square Sound

Published: September, 2014

BETC: Peugeot 'New Peugeot 508'

Brand: Peugeot

Title(s): New Peugeot 508

Agency: BETC

Agency website: /http://betc.co.uk/

Creative Director: Rémi Babinet

Creative Director: Vincent Behaeghel

Art Director: Damien Binello

TV Producer: Thibault Blacque-Belair, Lisa Budin

Rights Negotiator: Céline Mace

Music: Title: Peugeot 508 2014

Composition: Franck Hedin

Publisher: Green United Music

Published: Month, Year

Short rationale (optional): Following up on the commercial success of its latest models, Peugeot is releasing their latest grand tourer, the new 508, with a campaign created by agency BETC featuring the tagline 'The road is its territory'.

The campaign centers on the film "Western", directed by Wilfrid Brimo and produced by Wanda, inspired by one of the brand's most notable films in the early 2000's for the 607. With black and white cinematography, the spot follows a group of Peugeot 508s overlooking the construction of a new highway from a parking garage in the desert, waiting for the road to be finished so they can conquer the new territory that lies in wait.

The worldwide multimedia campaign also includes a new website 'Unlock the Road', which allows users to view exclusive and interactive content. The Peugeot 508 made its debut in the press, outdoors and in web banners earlier this month.

McGarrybowen: Sarsons Malt Vinegar 'The fish and chip campaign'

Brand: Sarsons Malt Vinegar

Title(s): The fish and chip campaign

Agency: McGarrybowen London

Agency website: www.mcgarrybowen.co.uk

Executive Creative Directors: Angus Macadam, Paul Jordan

Art Director: Remco Graham

Copywriter: Richard Holmes

Illustrator: Paul Thurlby

Design Director: Jim Bletsas

Additional credits: Planner: Nicole Rulka

Group Account Director: Robbie Black

Account Director: Susan Lawlor

Published: September 2014

SuperHeroes/ Anomaly Amsterdam: Converse 'SNEAKERS WOULD'

This Is The Ticket #sneakerswould from SuperHeroes Amsterdam on Vimeo.

Brand: Converse

Title: SNEAKERS WOULD

Agency: SuperHeroes/ Anomaly Amsterdam

Agency website: http://www.anomaly.com/en/

Published: September 2014

Short Rationale (optional): This month sees the launch of Converse’s newest creative project SNEAKERS WOULD: a multicity series of provocative opportunities across Europe, tailored around an online instrument named The Ticket. Timed against the launch of the Fall 2014 Converse All Star sneaker collection, SNEAKERS WOULD is encouraging creative spirits to cast aside their inhibitions and choose an exciting, spur of the moment path.

The innovative interactive platform The Ticket – a Chrome and Firefox extension - is bridging the gap between Converse’s fans online and a vast array of impulsive, ‘now-or-never’ opportunities in their cities. The Ticket is transforming boring parts of the Internet through a mixture of impulsive invitations to over 70 live shows in Europe, and content like films, games, GIFs and images. Those who are always willing to live in the now will benefit the most.

SNEAKERS WOULD, created by Converse in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam, is inspired by the rebellious ethos of the Chuck Taylor All Star. It will pop up to users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October.

Ico: Biju Bubble Tea 'Biju Bubble Tea Brand Identity'

Brand: Biju Bubble Tea

Title(s): Biju Bubble Tea Brand Identity

Agency: ico

Agency website: http://www.icodesign.co.uk/

Source: BP&O

Creative Director: Vivek Bhatia

Designer: Marta Puchala

Account Manager: Will Heaverman

Photography: Nick Thompson

Store design: Grundy & Drucker

Published: September 2014

BBH London: The Guardian and Observer 'What a weekend'

Brand: The Guardian and Observer

Title(s): What a weekend

Agency: BBH London

Agency website: www.bartleboglehegarty.com

Creative Team: Michael Russoff, AK Parker & George Brettell

Creative Director: Michael Russoff

Team Management: Rebecca Levy

Strategy Director: Simon Robertson

Strategic Business Lead: Yen Yen Ho / Zara Mirza

BBH Producer: Olivia Chalk

Additional credits:Production Company: HLA

Director: Simon Ratigan

Producer: Richard Skepper

DoP: Martin Hill

Post Production: The Mill

Editor/Editing House: The Playroom

Sound: 750pmh

Composer: Michael Russoff

Lyricist: Michael Russoff

BBH Producer: Sally Green

Typographer: James Townsend / Rob Wilson

Illustrator: Peter Quinnell

Published: September 2014

Short rationale (optional): This campaign is an evolution of the successful ‘Own the Weekend’ strategy, which has delivered over a million additional sales since its launch in January 2013 and the rare occurrence of delivering a year on year increase in a declining market.

This iteration sees the Guardian empowering their readers to own their own weekend with the papers as the inspirational fuel.

The 90-second film ‘What A Weekend’, brings to life the inspiring and incidental role that the Guardian and Observer play in creating a weekend fully lived.

The film charts a weekend from the moment the paper arrives to the point at which it hits the floor on a Sunday evening. The film was shot by Simon Ratigan at HLA and the soundtrack was composed by BBH Creative Director, Michael Russoff.

SaleCycle: Smyths Toys & Salecycle 'The Abandoned Toys'

Brand: Smyths Toys & Salecycle

Title(s): The Abandoned Toys

Agency: SaleCycle, Durham, UK

Agency website: http://www.SaleCycle.com

Creative Director: Chris Sheen

Art Director: Sam Kerridge

Copywriter: Chris Sheen

Illustrator: Sam Kerridge

Photographer: Sam Kerridge

Additional credits: Simon Webb Music (http://www.simonwebb.co.uk/)

Published: September 2014

Short rationale (optional): With over 70 per cent of online purchases being abandoned (and rising), SaleCycle and Smyths Toys wanted to raise awareness of the issue of shopping cart abandonment by producing a short animation considering abandonment from the point of the view of ‘the abandoned’.

The music and voiceover help add an element of ‘tongue-in-cheek’ drama to the issue.

Iris Worldwide: Dominos 'New stuffed crust with cheese and bacon'

Brand: Dominos

Title(s): New stuffed crust with cheese and bacon

Agency: Iris Worldwide

Agency website: www.iris-worldwide.com

Creative Director: Andy Taylor

Senior Copywriter: Stuart Nightingale

Senior Art Director: Jonathan McKemey

Agency Producer: Fiona Campbell

Production Company: Tomboy Films

Director: Kirk Jones

Producer: Ben Murray

CGI Post Production: Coffee and TV

Published: September 2011

Analogue: Spongebob Squarepants 'Global merchandise packaging and guidelines'

Brand: Spongebob Squarepants

Title(s): Global merchandise packaging and guidelines

Agency: Analogue, Leeds, UK

Agency website: http://www.madebyanalogue.co.uk

Creative Director: Barry Darnell

Designer: Mike Johns

Published: July 2014

Short Rationale (optional): Analogue has designed the global merchandise packaging guidelines for Nickelodeon’s SpongeBob Squarepants childrens’ character. After presenting a number of creative execution options to the Vice President of Property at Nickelodeon New York, key attributes relating to the fictional character’s ‘home in a pineapple under the sea’ were used as a design anchor.

Using realistic bespoke textures for the packaging, the on-shelf merchandising resembles a stack of pineapples to bring the brand to life and create a strong visual impact that is instantly recognisable as the iconic SpongeBob brand.

WiT Media: The Rainforest Alliance / Guardian 'Follow the Frog'

Brand: The Rainforest Alliance / Guardian

Title: Follow the Frog

Agency: Wit Media

Agency website: http://wit-media.com/

Creative Director: Clint White

Art Director: Rainforest Alliance

Copywriter: Rainforest Alliance

Illustrator: Rainforest Alliance

Photographer: Rainforest Alliance

Additional credits: The Guardian

Published: Month, Year September 2014

Short rationale (optional): 10-month campaign to encourage forward-thinking people across the globe to build a better tomorrow through their everyday actions.

ButterflyCannon: Oriflame 'True Perfection'

Brand: Oriflame, True Perfection

Title(s): ButterflyCannon perfect new premium skin care range for Oriflame

Agency: ButterflyCannon

Agency website: http://www.butterflycannon.com

Creative Director: Jon Davies

Published: 15 September 2014

Short Rationale: The new range will form part of Oriflame’s ‘advanced skin care portfolio’, which includes brands such as Ecollagen, also recently designed by ButterflyCannon. True Perfection is targeted at younger females, which is now seen as a growing opportunity in Oriflame’s portfolio and is in line with the category trend for ‘perfect skin.’

The objective of the design was to create a range that delivers product performance with a younger feminine appearance.

The aim with the design for the True Perfection range was to take a scientifically advanced product and dress it to signify youthful beauty. Perfection was achieved through the confident minimalist design and radiant finishes carefully paired with youthful branding and a fresh colour palette.

Family Business: Absolut Vodka 'Andy Warhol edition'

Brand: Absolut

Title(s): Andy Warhol edition

Agency: Family Business, Stockholm

Agency website: http://www.familybusiness.se/

Creative director: Mårten Knutsson, John Lagerqvist

Creative support: The Andy Warhol Foundation

Account Director: Martin Werner

Art Director: Fredrik Lindquist

Copywriter: Mårten Knutsson, John Lagerqvist

Account Executive: Frederika Curry-Ohlson

Graphic Design: Fredrik Lindquist, Felix Andersson, Anna-Karin Rosén

Photography: Fredrik Lieberath (splash shots), Jens Mortensen (product shots), Phil Barton (drinks)

Client: The Absolut Company: Elin Berg, Hedvig Corell, Magnus Bidestam, Dimitri Jansen

Published: Press: Sept 17, 2014 and In store: Oct 1, 2014

Short rationale (optional): This end-of-year limited edition bottle is developed together with The Andy Warhol Foundation for the Visual Arts, to celebrate the world’s most famous artists’ fascination with the world’s most famous vodka bottle. As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently.

Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants supporting the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature.

The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which it distributes grants. For more information please visit www.warholfoundation.org.

Peta: Peta 'Time to go vegan?'

Brand: PETA

Title: Time to go vegan?

Agency: PETA (in-house)

Agency website: http://www.peta.org.uk

Creative Director: Ben Williamson

Art Director: Ben Williamson

Copywriter: Ben Williamson

Illustrator: Ben Williamson

Photographer: Pal Hansen

Additional credits: People for the Ethical Treatment of Animals (PETA)

Published: 16 October, 2014

Short rationale (optional): Even though the truth about breaking our harmful eating habits may be hard to swallow, it's important that we hear it. There is a wealth of research today that makes clear that a vegan diet is the most effective, healthy diet to help people lose weight and keep it off. On average, vegans are 18% thinner than meat-eaters and according to the US-based Academy of Nutrition and Dietetics, they are less prone not only to obesity, but also to suffer from heart disease, diabetes, and some forms of cancer.

PETA's ad is a light-hearted way of putting forth a life-saving message, and of course, for every person who goes vegan, more than 100 animals a year will also be saved from the horrors of the meat and dairy industries in which pigs, for example, are castrated and have parts of their tails cut off without any pain relief.

Mischief PR: Disney 'An Incredible Arrival'

Brand: Disney

Title(s): An Incredible Arrival

Headline and copy text (in English): Iconic Super Heroes raise Tower Bridge to escort a special delivery of Disney Infinity 2.0: Marvel Super Heroes into London

Agency: Mischief PR

Agency website: http://www.mischiefpr.com/

Creative Director: Damon Statt, Mischief PR

Video and Projections: Drive Productions

Art Director: Jeff Bunker, Avalanche (animations)

Additional credits: (animators at Avalanche)

Sean Mullen

Mike Walling

Bill Tessier

Nigel Style

Matt Dibb

Paul Mombourquette

Joe Percival

Nathan Lindsay

Nick Beckstead

Thomas Estrada

Allen Stevenson

InHo Beak

Josh Lokan

Gavan Knowlton

Published: September 2014

Short rationale (optional): To mark the UK release of the highly anticipated videogame Disney Infinity 2.0: Marvel Super Heroes on Friday 19th September, an all-star cast of Super Heroes including Iron Man, Captain America and Thor were digitally assembled to give copies an extraordinary escort into London.

The superhuman delivery saw several of Marvel’s most iconic heroes projected on their journey through London ahead of the game’s launch, with fan-favourite The Hulk ensuring safe passage of the precious cargo along the River Thames by raising Tower Bridge.

The arrival of some of the world’s most popular Super Heroes in London attracted plenty of attention from onlookers as the UK’s largest visualisation of the hugely powerful Hulk, standing at 36 feet high, floated through the capital, chaperoning the 30 meter long barge carrying the games.

SomeOne: The Children's Society 'Rebrand'

Brand: The Children's Society

Title: Rebrand

Agency: SomeOne

Agency website: http://www.SomeOneInLondon.com

Executive Creative Director: David Law

Creative Director: Laura Hussey

Designer: Cosmo Jameson

Published: September 19th 2014

Short rationale (optional): SomeOne unveils first new brand identity for The Children’s Society in 16 years, dramatising the hard truths behind child poverty and neglect.

The black and white emphasises the serious nature of the charity’s work, while allowing great flexibility to work with bolder colours and designs for different audiences.

The Children’s Society will be rolling out the new brand gradually over the next year in order to help keep costs down, put value for money at the forefront and make sure it is implemented in the most effective way.

FCBInferno: The National College for Teaching & Leadership 'Your Future, Their Future"

Brand: The National College for Teaching & Leadership

Title: Your Future, Their Future

Agency: FCB Inferno

Agency website: www.fcbinferno.com

ECD: Gary Robinson

Creative Director: Tim Palmer

Creative: Michael Walker / Ben Edwards

Senior Acc Handler: Charlie McDevitt / Nicola Willison

Strategy Director: Chris Baker

Planner: Michael Case

TV Producer: Mandy Boyter

Film Production: Tomboy Films

Director: Kirk Jones

Producer: Barnaby Spurrier

Editor: Julian Tranquille @ Cut+Run

Post Production: Glassworks

Published: September 2014

Karmarama: CoppaFeel '#whatnormalfeelslike'

Brand: CoppaFeel

Title: #whatnormalfeelslike

Agency: Karmarama

Agency Website: www.karmarama.com

Executive Creative Director: Caitlin Ryan

Art Director: Laila Milborrow

Copywriter: Paul Pearson

Senior Planner: Matthew Waksman

Account Director: Harriet Belsey, Laura Vipond

Agency Producer: Amy Lonnen

Additioanl Credits: Production Agency: Jelly

Photographer: Rankin

Typographer: Alison Carmichael

Media Agency: Mediacom

Short Rational: Rankin said: “I love the simplicity of the images and the reaction they provoke from the viewer; it emphasises how rare it is to see breasts shown in an honest and non-sexualised way in the media.

The Red Brick Road: Just Eat 'Mini Fist Pump'

Brand: Just Eat

Title(s): Mini Fist Pump

Agency: The Red Brick Road

Agency website: http://www.theredbrickroad.com

Creative Directors: Richard Megson and Matt Davis

Art Director: Layla Griffin

Additional credits:Creatives: Marcus Smith and Tom Hopkins

Business Director: Joseph Pirrie

Account Director: Kate Murray

Agency Planner: Ben Mitchell

Agency Producer: Rick Carter

Production Company: Hungry Man

Director: Rick Cantor

Art Director: Layla Griffin

Production Manager: Shion Hayasaka

Producer: Ben Link

Director of Photography: Daniel Landin

Editor: Tim Thorton-Allan

Post-production: Hugo Saunders at MPC

Grade: Max Horton at MPC

Audio post-production: Russell Bradley at Scramble

Media Agency: Havas

Media Planner: Rik Moore & Niki West

Published: September 2014

Ragged Edge: Grey Goose 'The World's Smallest Martini Bar'

Brand: Grey Goose Vodka

Title(s): The World's Most Intimate Martini Bar

Agency: Ragged Edge, London, UK

Agency website: http://www.raggededge.com

Creative Director: Max Ottignon

Photographer: Jason Bailey & Marcus Peel

Additional credits: Interiors: Brady Williams

Short rationale (optional): As part of an integrated campaign for Grey Goose vodka, the agency will launch the ‘Boulangerie François camionnette’ across a number of cities throughout the UK this year.

Housing just two guests and a mixologist, the luxuriously appointed bar is designed to bring the brand’s intrinsic story to life though a private cocktail consultation where guests receive a bespoke Grey Goose Martini tailored to their taste.

Ragged Edge oversaw the restoration of the Citroen H van, and the design of the fully functioning luxury bar. The outside communicates the brand intrinsic story through a window showcasing bread made from the same superior wheat used to create Grey Goose vodka.

A peep hole on the reverse enables the curious to get a glimpse of the secret martini bar inside. The bar has been fitted using a range fine materials; marbles, leathers, bronze and brushed metals, etched glass, and bespoke lighting.

The camionnette is the focal point of a scalable, integrated campaign where Ragged Edge will deliver events and activations in the on and off trade, supported by PR and digital campaigns.

Heineken: Heineken 'Pop-up bar for London Design Week'

Brand: Heineken

Title: Pop-up bar for London Design Week

Agency: Heineken in-house

Desginers: Ricardo Casas, Jorge Delfin, Felipe Castaneda, Victor Hugo Jimenez, Marcela Garza, Cynthia Ortiz, Samantha Obell, Isabel Castillo, Sylvia Heisel, Scott Taylor, Anna Paszkowska, Karolina Chyziak, Kamila Staszczyszyn, Kuba Matyka, Pawel Pyzik, Piotrek Chuchla, Fitriah Abdullah, Joseph Louis Tan, George Soo, Kevin Lim

Photography: Richard Wadey-James, Jonathan Andrew

Published: September 2014

Short Rationale (optional):Heineken has unveiled a premium, design-focused lounge bar at London Design Festival, the latest chapter of its open innovation journey. Making its UK debut, the ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design Exploration’ series and was created by twenty young designers from across the globe, crafted in response to suggestions of what the ultimate lounge bar should be from tens of thousands of consumers, who shared inspirational images on Instagram.

Mexican interior designer Victor Hugo Jimenez created intricate ‘conversation cocoons’ which are at the core of The Lounge. In response to the two thirds of bar-goers who felt a lounge bar is the best place to go for a good conversation with their closest friends.

The cocoons are built in various sizes to accommodate small or larger groups, always providing a feeling of exclusivity to their occupants. Key to their design is the perfect balance of intimacy and openness. Smaller cocoons feature reclined seats to encourage close conversation, whilst the larger areas have more upright chairs so that bigger groups can talk all together, but all the while, visitors can sense what is happening around them at The Lounge.

Brazilian graphic design mentor Andre Coelho created the lounge’s signature graphic pattern that threads all the elements of the space together, from the interior architecture to the angular accents in futuristic outfits worn by lounge bar staff. Roland Bird, the product design mentor, had a leading role in translating the graphic pattern into 3D shapes to form trays, openers and skimmers that have a progressive Heineken signature.

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