Creative Showcase: Featuring JWT London, Anomaly, BETC and more
Welcome to The Drum Creative Showcase in association with iStock.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (15 October) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 29 September to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
JWT London: Canon 'Come and See'
Brand: Canon
Title(s): Come and See
Agency: JWT London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Art Director: Anita Davis
Copywriter: Jonathan Budds
Creative Technologists: Morten Legarth
Executive Producer: Toby Clifton
Agency Producers: Nicola Mitchell, Rebecca Hunter
Planner: Kris Flemington
Global Director in Charge: Antony Hill
Board Account Director: Elizabeth Haslam
Account Director: Tom Ring
Additional Credits: Media agency: PHD
Director: Jonathan Glazer
Production Company: Academy Films
Producer: Simon Cooper
Director of Photography: Barry Ackroyd
Editor: Paul Watts / The Quarry
Sound: Johnnie Burn / Wave
Exposure: EMEA
Published: September 2014
WCRS: notonthehighstreet.com 'Choose'
Brand: notonthehighstreet.com
Title(s): Choose
Agency: WCRS, London, UK
Agency website: www.wcrs.com
Creative Director: Chris Ringsell
Creatives: Katy Hopkins, Steve Hawthorne
Agency Producer: Louise Bonnar
Account Handling: Emma Marsland, Kevin Smith
Planning: Elisa Edmonds
Media Agency: M2M
Production Company: Blink
Director: Jonathan Herman
Producer: Georgina Fillimore
Editor: Tim Thornton-Allan / Marshall Street Editors
Post-Production: Hani AlYousif / Filament
Audio: Will Cohen / Soho Square Sound
Published: September, 2014
BETC: Peugeot 'New Peugeot 508'
Brand: Peugeot
Title(s): New Peugeot 508
Agency: BETC
Agency website: /http://betc.co.uk/
Creative Director: Rémi Babinet
Creative Director: Vincent Behaeghel
Art Director: Damien Binello
TV Producer: Thibault Blacque-Belair, Lisa Budin
Rights Negotiator: Céline Mace
Music: Title: Peugeot 508 2014
Composition: Franck Hedin
Publisher: Green United Music
Published: Month, Year
Short rationale (optional): Following up on the commercial success of its latest models, Peugeot is releasing their latest grand tourer, the new 508, with a campaign created by agency BETC featuring the tagline 'The road is its territory'.
The campaign centers on the film "Western", directed by Wilfrid Brimo and produced by Wanda, inspired by one of the brand's most notable films in the early 2000's for the 607. With black and white cinematography, the spot follows a group of Peugeot 508s overlooking the construction of a new highway from a parking garage in the desert, waiting for the road to be finished so they can conquer the new territory that lies in wait.
The worldwide multimedia campaign also includes a new website 'Unlock the Road', which allows users to view exclusive and interactive content. The Peugeot 508 made its debut in the press, outdoors and in web banners earlier this month.
McGarrybowen: Sarsons Malt Vinegar 'The fish and chip campaign'
Brand: Sarsons Malt Vinegar
Title(s): The fish and chip campaign
Agency: McGarrybowen London
Agency website: www.mcgarrybowen.co.uk
Executive Creative Directors: Angus Macadam, Paul Jordan
Art Director: Remco Graham
Copywriter: Richard Holmes
Illustrator: Paul Thurlby
Design Director: Jim Bletsas
Additional credits: Planner: Nicole Rulka
Group Account Director: Robbie Black
Account Director: Susan Lawlor
Published: September 2014
SuperHeroes/ Anomaly Amsterdam: Converse 'SNEAKERS WOULD'
This Is The Ticket #sneakerswould from SuperHeroes Amsterdam on Vimeo.
Brand: Converse
Title: SNEAKERS WOULD
Agency: SuperHeroes/ Anomaly Amsterdam
Agency website: http://www.anomaly.com/en/
Published: September 2014
Short Rationale (optional): This month sees the launch of Converse’s newest creative project SNEAKERS WOULD: a multicity series of provocative opportunities across Europe, tailored around an online instrument named The Ticket. Timed against the launch of the Fall 2014 Converse All Star sneaker collection, SNEAKERS WOULD is encouraging creative spirits to cast aside their inhibitions and choose an exciting, spur of the moment path.
The innovative interactive platform The Ticket – a Chrome and Firefox extension - is bridging the gap between Converse’s fans online and a vast array of impulsive, ‘now-or-never’ opportunities in their cities. The Ticket is transforming boring parts of the Internet through a mixture of impulsive invitations to over 70 live shows in Europe, and content like films, games, GIFs and images. Those who are always willing to live in the now will benefit the most.
SNEAKERS WOULD, created by Converse in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam, is inspired by the rebellious ethos of the Chuck Taylor All Star. It will pop up to users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October.
Ico: Biju Bubble Tea 'Biju Bubble Tea Brand Identity'
Brand: Biju Bubble Tea
Title(s): Biju Bubble Tea Brand Identity
Agency: ico
Agency website: http://www.icodesign.co.uk/
Source: BP&O
Creative Director: Vivek Bhatia
Designer: Marta Puchala
Account Manager: Will Heaverman
Photography: Nick Thompson
Store design: Grundy & Drucker
Published: September 2014
BBH London: The Guardian and Observer 'What a weekend'
Brand: The Guardian and Observer
Title(s): What a weekend
Agency: BBH London
Agency website: www.bartleboglehegarty.com
Creative Team: Michael Russoff, AK Parker & George Brettell
Creative Director: Michael Russoff
Team Management: Rebecca Levy
Strategy Director: Simon Robertson
Strategic Business Lead: Yen Yen Ho / Zara Mirza
BBH Producer: Olivia Chalk
Additional credits:Production Company: HLA
Director: Simon Ratigan
Producer: Richard Skepper
DoP: Martin Hill
Post Production: The Mill
Editor/Editing House: The Playroom
Sound: 750pmh
Composer: Michael Russoff
Lyricist: Michael Russoff
BBH Producer: Sally Green
Typographer: James Townsend / Rob Wilson
Illustrator: Peter Quinnell
Published: September 2014
Short rationale (optional): This campaign is an evolution of the successful ‘Own the Weekend’ strategy, which has delivered over a million additional sales since its launch in January 2013 and the rare occurrence of delivering a year on year increase in a declining market.
This iteration sees the Guardian empowering their readers to own their own weekend with the papers as the inspirational fuel.
The 90-second film ‘What A Weekend’, brings to life the inspiring and incidental role that the Guardian and Observer play in creating a weekend fully lived.
The film charts a weekend from the moment the paper arrives to the point at which it hits the floor on a Sunday evening. The film was shot by Simon Ratigan at HLA and the soundtrack was composed by BBH Creative Director, Michael Russoff.
SaleCycle: Smyths Toys & Salecycle 'The Abandoned Toys'
Brand: Smyths Toys & Salecycle
Title(s): The Abandoned Toys
Agency: SaleCycle, Durham, UK
Agency website: http://www.SaleCycle.com
Creative Director: Chris Sheen
Art Director: Sam Kerridge
Copywriter: Chris Sheen
Illustrator: Sam Kerridge
Photographer: Sam Kerridge
Additional credits: Simon Webb Music (http://www.simonwebb.co.uk/)
Published: September 2014
Short rationale (optional): With over 70 per cent of online purchases being abandoned (and rising), SaleCycle and Smyths Toys wanted to raise awareness of the issue of shopping cart abandonment by producing a short animation considering abandonment from the point of the view of ‘the abandoned’.
The music and voiceover help add an element of ‘tongue-in-cheek’ drama to the issue.
Iris Worldwide: Dominos 'New stuffed crust with cheese and bacon'
Brand: Dominos
Title(s): New stuffed crust with cheese and bacon
Agency: Iris Worldwide
Agency website: www.iris-worldwide.com
Creative Director: Andy Taylor
Senior Copywriter: Stuart Nightingale
Senior Art Director: Jonathan McKemey
Agency Producer: Fiona Campbell
Production Company: Tomboy Films
Director: Kirk Jones
Producer: Ben Murray
CGI Post Production: Coffee and TV
Published: September 2011
Analogue: Spongebob Squarepants 'Global merchandise packaging and guidelines'
Brand: Spongebob Squarepants
Title(s): Global merchandise packaging and guidelines
Agency: Analogue, Leeds, UK
Agency website: http://www.madebyanalogue.co.uk
Creative Director: Barry Darnell
Designer: Mike Johns
Published: July 2014
Short Rationale (optional): Analogue has designed the global merchandise packaging guidelines for Nickelodeon’s SpongeBob Squarepants childrens’ character. After presenting a number of creative execution options to the Vice President of Property at Nickelodeon New York, key attributes relating to the fictional character’s ‘home in a pineapple under the sea’ were used as a design anchor.
Using realistic bespoke textures for the packaging, the on-shelf merchandising resembles a stack of pineapples to bring the brand to life and create a strong visual impact that is instantly recognisable as the iconic SpongeBob brand.
WiT Media: The Rainforest Alliance / Guardian 'Follow the Frog'
Brand: The Rainforest Alliance / Guardian
Title: Follow the Frog
Agency: Wit Media
Agency website: http://wit-media.com/
Creative Director: Clint White
Art Director: Rainforest Alliance
Copywriter: Rainforest Alliance
Illustrator: Rainforest Alliance
Photographer: Rainforest Alliance
Additional credits: The Guardian
Published: Month, Year September 2014
Short rationale (optional): 10-month campaign to encourage forward-thinking people across the globe to build a better tomorrow through their everyday actions.
ButterflyCannon: Oriflame 'True Perfection'
Brand: Oriflame, True Perfection
Title(s): ButterflyCannon perfect new premium skin care range for Oriflame
Agency: ButterflyCannon
Agency website: http://www.butterflycannon.com
Creative Director: Jon Davies
Published: 15 September 2014
Short Rationale: The new range will form part of Oriflame’s ‘advanced skin care portfolio’, which includes brands such as Ecollagen, also recently designed by ButterflyCannon. True Perfection is targeted at younger females, which is now seen as a growing opportunity in Oriflame’s portfolio and is in line with the category trend for ‘perfect skin.’
The objective of the design was to create a range that delivers product performance with a younger feminine appearance.
The aim with the design for the True Perfection range was to take a scientifically advanced product and dress it to signify youthful beauty. Perfection was achieved through the confident minimalist design and radiant finishes carefully paired with youthful branding and a fresh colour palette.
Family Business: Absolut Vodka 'Andy Warhol edition'
Brand: Absolut
Title(s): Andy Warhol edition
Agency: Family Business, Stockholm
Agency website: http://www.familybusiness.se/
Creative director: Mårten Knutsson, John Lagerqvist
Creative support: The Andy Warhol Foundation
Account Director: Martin Werner
Art Director: Fredrik Lindquist
Copywriter: Mårten Knutsson, John Lagerqvist
Account Executive: Frederika Curry-Ohlson
Graphic Design: Fredrik Lindquist, Felix Andersson, Anna-Karin Rosén
Photography: Fredrik Lieberath (splash shots), Jens Mortensen (product shots), Phil Barton (drinks)
Client: The Absolut Company: Elin Berg, Hedvig Corell, Magnus Bidestam, Dimitri Jansen
Published: Press: Sept 17, 2014 and In store: Oct 1, 2014
Short rationale (optional): This end-of-year limited edition bottle is developed together with The Andy Warhol Foundation for the Visual Arts, to celebrate the world’s most famous artists’ fascination with the world’s most famous vodka bottle. As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently.
Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants supporting the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature.
The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which it distributes grants. For more information please visit www.warholfoundation.org.
Peta: Peta 'Time to go vegan?'
Brand: PETA
Title: Time to go vegan?
Agency: PETA (in-house)
Agency website: http://www.peta.org.uk
Creative Director: Ben Williamson
Art Director: Ben Williamson
Copywriter: Ben Williamson
Illustrator: Ben Williamson
Photographer: Pal Hansen
Additional credits: People for the Ethical Treatment of Animals (PETA)
Published: 16 October, 2014
Short rationale (optional): Even though the truth about breaking our harmful eating habits may be hard to swallow, it's important that we hear it. There is a wealth of research today that makes clear that a vegan diet is the most effective, healthy diet to help people lose weight and keep it off. On average, vegans are 18% thinner than meat-eaters and according to the US-based Academy of Nutrition and Dietetics, they are less prone not only to obesity, but also to suffer from heart disease, diabetes, and some forms of cancer.
PETA's ad is a light-hearted way of putting forth a life-saving message, and of course, for every person who goes vegan, more than 100 animals a year will also be saved from the horrors of the meat and dairy industries in which pigs, for example, are castrated and have parts of their tails cut off without any pain relief.
Mischief PR: Disney 'An Incredible Arrival'
Brand: Disney
Title(s): An Incredible Arrival
Headline and copy text (in English): Iconic Super Heroes raise Tower Bridge to escort a special delivery of Disney Infinity 2.0: Marvel Super Heroes into London
Agency: Mischief PR
Agency website: http://www.mischiefpr.com/
Creative Director: Damon Statt, Mischief PR
Video and Projections: Drive Productions
Art Director: Jeff Bunker, Avalanche (animations)
Additional credits: (animators at Avalanche)
Sean Mullen
Mike Walling
Bill Tessier
Nigel Style
Matt Dibb
Paul Mombourquette
Joe Percival
Nathan Lindsay
Nick Beckstead
Thomas Estrada
Allen Stevenson
InHo Beak
Josh Lokan
Gavan Knowlton
Published: September 2014
Short rationale (optional): To mark the UK release of the highly anticipated videogame Disney Infinity 2.0: Marvel Super Heroes on Friday 19th September, an all-star cast of Super Heroes including Iron Man, Captain America and Thor were digitally assembled to give copies an extraordinary escort into London.
The superhuman delivery saw several of Marvel’s most iconic heroes projected on their journey through London ahead of the game’s launch, with fan-favourite The Hulk ensuring safe passage of the precious cargo along the River Thames by raising Tower Bridge.
The arrival of some of the world’s most popular Super Heroes in London attracted plenty of attention from onlookers as the UK’s largest visualisation of the hugely powerful Hulk, standing at 36 feet high, floated through the capital, chaperoning the 30 meter long barge carrying the games.
SomeOne: The Children's Society 'Rebrand'
Brand: The Children's Society
Title: Rebrand
Agency: SomeOne
Agency website: http://www.SomeOneInLondon.com
Executive Creative Director: David Law
Creative Director: Laura Hussey
Designer: Cosmo Jameson
Published: September 19th 2014
Short rationale (optional): SomeOne unveils first new brand identity for The Children’s Society in 16 years, dramatising the hard truths behind child poverty and neglect.
The black and white emphasises the serious nature of the charity’s work, while allowing great flexibility to work with bolder colours and designs for different audiences.
The Children’s Society will be rolling out the new brand gradually over the next year in order to help keep costs down, put value for money at the forefront and make sure it is implemented in the most effective way.
FCBInferno: The National College for Teaching & Leadership 'Your Future, Their Future"
Brand: The National College for Teaching & Leadership
Title: Your Future, Their Future
Agency: FCB Inferno
Agency website: www.fcbinferno.com
ECD: Gary Robinson
Creative Director: Tim Palmer
Creative: Michael Walker / Ben Edwards
Senior Acc Handler: Charlie McDevitt / Nicola Willison
Strategy Director: Chris Baker
Planner: Michael Case
TV Producer: Mandy Boyter
Film Production: Tomboy Films
Director: Kirk Jones
Producer: Barnaby Spurrier
Editor: Julian Tranquille @ Cut+Run
Post Production: Glassworks
Published: September 2014
Karmarama: CoppaFeel '#whatnormalfeelslike'
Brand: CoppaFeel
Title: #whatnormalfeelslike
Agency: Karmarama
Agency Website: www.karmarama.com
Executive Creative Director: Caitlin Ryan
Art Director: Laila Milborrow
Copywriter: Paul Pearson
Senior Planner: Matthew Waksman
Account Director: Harriet Belsey, Laura Vipond
Agency Producer: Amy Lonnen
Additioanl Credits: Production Agency: Jelly
Photographer: Rankin
Typographer: Alison Carmichael
Media Agency: Mediacom
Short Rational: Rankin said: “I love the simplicity of the images and the reaction they provoke from the viewer; it emphasises how rare it is to see breasts shown in an honest and non-sexualised way in the media.
The Red Brick Road: Just Eat 'Mini Fist Pump'
Brand: Just Eat
Title(s): Mini Fist Pump
Agency: The Red Brick Road
Agency website: http://www.theredbrickroad.com
Creative Directors: Richard Megson and Matt Davis
Art Director: Layla Griffin
Additional credits:Creatives: Marcus Smith and Tom Hopkins
Business Director: Joseph Pirrie
Account Director: Kate Murray
Agency Planner: Ben Mitchell
Agency Producer: Rick Carter
Production Company: Hungry Man
Director: Rick Cantor
Art Director: Layla Griffin
Production Manager: Shion Hayasaka
Producer: Ben Link
Director of Photography: Daniel Landin
Editor: Tim Thorton-Allan
Post-production: Hugo Saunders at MPC
Grade: Max Horton at MPC
Audio post-production: Russell Bradley at Scramble
Media Agency: Havas
Media Planner: Rik Moore & Niki West
Published: September 2014
Ragged Edge: Grey Goose 'The World's Smallest Martini Bar'
Brand: Grey Goose Vodka
Title(s): The World's Most Intimate Martini Bar
Agency: Ragged Edge, London, UK
Agency website: http://www.raggededge.com
Creative Director: Max Ottignon
Photographer: Jason Bailey & Marcus Peel
Additional credits: Interiors: Brady Williams
Short rationale (optional): As part of an integrated campaign for Grey Goose vodka, the agency will launch the ‘Boulangerie François camionnette’ across a number of cities throughout the UK this year.
Housing just two guests and a mixologist, the luxuriously appointed bar is designed to bring the brand’s intrinsic story to life though a private cocktail consultation where guests receive a bespoke Grey Goose Martini tailored to their taste.
Ragged Edge oversaw the restoration of the Citroen H van, and the design of the fully functioning luxury bar. The outside communicates the brand intrinsic story through a window showcasing bread made from the same superior wheat used to create Grey Goose vodka.
A peep hole on the reverse enables the curious to get a glimpse of the secret martini bar inside. The bar has been fitted using a range fine materials; marbles, leathers, bronze and brushed metals, etched glass, and bespoke lighting.
The camionnette is the focal point of a scalable, integrated campaign where Ragged Edge will deliver events and activations in the on and off trade, supported by PR and digital campaigns.
Heineken: Heineken 'Pop-up bar for London Design Week'
Brand: Heineken
Title: Pop-up bar for London Design Week
Agency: Heineken in-house
Desginers: Ricardo Casas, Jorge Delfin, Felipe Castaneda, Victor Hugo Jimenez, Marcela Garza, Cynthia Ortiz, Samantha Obell, Isabel Castillo, Sylvia Heisel, Scott Taylor, Anna Paszkowska, Karolina Chyziak, Kamila Staszczyszyn, Kuba Matyka, Pawel Pyzik, Piotrek Chuchla, Fitriah Abdullah, Joseph Louis Tan, George Soo, Kevin Lim
Photography: Richard Wadey-James, Jonathan Andrew
Published: September 2014
Short Rationale (optional):Heineken has unveiled a premium, design-focused lounge bar at London Design Festival, the latest chapter of its open innovation journey. Making its UK debut, the ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design Exploration’ series and was created by twenty young designers from across the globe, crafted in response to suggestions of what the ultimate lounge bar should be from tens of thousands of consumers, who shared inspirational images on Instagram.
Mexican interior designer Victor Hugo Jimenez created intricate ‘conversation cocoons’ which are at the core of The Lounge. In response to the two thirds of bar-goers who felt a lounge bar is the best place to go for a good conversation with their closest friends.
The cocoons are built in various sizes to accommodate small or larger groups, always providing a feeling of exclusivity to their occupants. Key to their design is the perfect balance of intimacy and openness. Smaller cocoons feature reclined seats to encourage close conversation, whilst the larger areas have more upright chairs so that bigger groups can talk all together, but all the while, visitors can sense what is happening around them at The Lounge.
Brazilian graphic design mentor Andre Coelho created the lounge’s signature graphic pattern that threads all the elements of the space together, from the interior architecture to the angular accents in futuristic outfits worn by lounge bar staff. Roland Bird, the product design mentor, had a leading role in translating the graphic pattern into 3D shapes to form trays, openers and skimmers that have a progressive Heineken signature.