Ad of the Day: Aldi - Toothbrush Swap
Lovely ad - a simple demonstration that if you have the choice to swap, sometimes it's wise to do so... even if it's to the detriment of someone else.
The cheeky tone of this spot is exactly what put Aldi's advertising on the map in the first place - no-one else had ever been quite so irreverent before, and no-one can do it now without appearing to seem an Aldi-wannabe.
Creative Agency : McCann Manchester
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Content created with:
Aldi UK Stores Ltd
Aldi is the common brand of two leading global discount supermarket chains with over 10,000 stores in 18 countries, and an estimated combined turnover of more than €50 billion.
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