29 August 2014 - 4:58pm | posted by | 1 comment

TV Licensing launches 'What can you buy for 40p?' campaign to target students

TV Licensing launches 'What can you buy for 40p?' campaign to target studentsTV Licensing launches 'What can you buy for 40p?' campaign to target

A series of TV Licensing radio ads on BBC Radio 1 and 1Xtra are set to launch this weekend targeting the student community as colleges and universities prepare to return to classes.

Proximity London created the trails for the licensing body in a bid to remind students that they must pay for a TV licence if they watch programmes on their laptops or mobile devices.

Proximity designed the ‘What can you buy for 40p?’ campaign, with voiceovers from Matt Edmondson and Yasmin Evans, to highlight the daily cost of a TV licence.

Catriona Ferguson, head of marketing at TV Licensing, said: “This campaign is targeted at students who may be paying their own bills for the first time as they move into student accommodation.

“Focusing on Radio 1 and 1Xtra’s demographic of younger listeners, the campaign aims to encourage students to recognise the value of a TV Licence and reinforces the need to be licensed whatever device they are using.”

The campaign launches on Saturday 30 August and lasts for two weeks.

Comments

30 Aug 2014 - 14:01
tvlr

I wont give the Champagne Socialists at BBC TV Licensing 0.00p a day and shame on this 'newspaper' for publishing BBC adverts like this

0
2

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...