The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod | PR and social media consultant

August 28, 2014 | 2 min read

Twitter has launched Twitter Flight School – a way to teach agencies how to create campaigns which will have the most impact for their clients.

Christine Cuoco, head of agency strategy at Twitter, said: “Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even access both the curriculum and additional resources on their mobile devices.

“We’ve tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.”

Having launched in April, the first clients for Twitter Flight School – which takes three months to complete - have been revealed as Starcom MediaVest Group, WPP and Omnicom.

Laura Desmond, global CEO of SMG, added: “For marketers who want to reach consumers during today’s biggest live, public and conversational moments, there’s no better place than Twitter. Flight School has given us added expertise to leverage Twitter’s real-time marketing platform to create impactful campaigns for our clients in the evolving digital media landscape.”

The program is to be rolled out globally in the next year.

Starcom Mediavest WPP Twitter

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Starcom MediaVest Group

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WPP

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019.

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Omnicom Group

A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.

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