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Vita Coco Kids launches first TV ad campaign with Sky Media

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By Natalie Mortimer | N/A

August 26, 2014 | 2 min read

Vita Coco Kids, the children’s variant from coconut water drink Vita Coco, has launched its first TV advertising campaign across will appear across Sky Media's Kids portfolio including children’s TV network Nickelodeon and Pop Channels.

The advert will run for five weeks across all seven channels in the network including Nickelodeon, Nick Jr, Nick Jr. 2, Nicktoons, Pop, Tiny Pop, Kix and Pop Girl.

The campaign, which aims to reach over a million parents and two million children nationwide, will support the launch of the Vita Coco Kids Club where specially marked on-shelf multipacks of Vita Coco Kids will include two animal collectable cards.

The TV advert will feature the three animated characters on packs of Vita Coco Kids: toucan, monkey and flamingo and will be set on the beach which is synonymous with the Vita Coco brand.

Giles Brook, chief executive Vita Coco parent company All Market Europe, said: “We are delighted to be launching our first ever TV advertising campaign for our range of children’s drinks. The campaign allows us to engage with our target audience on both a digital and interactive level and it means we can offer a fun and educational way to bring parents and kids alike into the brand.

“It will also continue to drive our underlying message to consumers that Vita Coco Kids offers a lower sugar, natural alternative in the kid’s drink category that’s approved for schools.”

The investment outlines Vita Coco Kids continued commitment to driving growth in the children’s drinks category following its launch in March 2014 and will be supported by ongoing experiential activity.

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