Ugg follows Levi’s lead and focusses on consumers in first global ad campaign
Australian fashion brand Ugg has launched its first global campaign placing its consumers at the heart.
The cross-channel ‘This is Ugg’ campaign features ‘real moments with real people’ as the brand aims to connect with consumers on an emotional level –a tack Levi’s recently took with its ‘Live in Levi’s’ campaign.
Vice president of marketing, Nancy Mamann added: "Because each of our moments highlights real people, we're able to dive deeply into who they are and what moment they're experiencing—whether it's on our blog, on our website, even our social channels—and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with Ugg."
Sketch-artist Langley Fox, Ernest Hemingway's great-great-granddaughter, is featured in her Los Angeles home alongside California architect Harry Gesner with his son and grandsons.