KBS acquires majority stake in Albion

KBS, an MDC Partners agency, has acquired a majority stake in marketing agency Albion for an undisclosed sum.

Founder Jason Goodman, who continues in his role as chief executive of Albion, said: "This partnership allows us to take Albion to the next level. Our clients have challenged us to take the unique Albion formula internationally.

"Our people are seeking more investment in growing further integrated resources and we've proven the need for a platform for investment in new startup ventures. Our partnership with KBS means we can accelerate all of this. It's a major strategic win for us both."

He will now hold additional international responsibilities to grow the KBS Albion group offering across EMEA.

Goodman will report into Lori Senecal, global executive chairman of KBS and chief executive of the MDC Partner Network

“The most important thing to us was finding a business partner with a like-minded approach to delivering bold solutions for global clients. Albion is a rare find in London and the ideal fit for the KBS group, as we share a passion for entrepreneurship and invention. I’m very excited to welcome Jason and his talented team to the KBS family,” Senecal said of the move.

The acquisition sees Albion expand its capabilities to New York, with KBS specialist areas including spies & assassins and content labs, which will open in London.

Ishbel Macleod

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