Blue Inc to expand e-commerce business as it hands PR account to Instinct PR
High street fashion brand Blue Inc has picked Instinct PR to handle its account, commencing from August 2014 following a pitch process.
The agency’s remit will include handing all consumer media, campaigns and celebrity outreach.
The overall objectives for the PR activity are to raise the awareness of Blue Inc amongst its target customer and increase traffic to the website to support the brand’srecent growth,
Steven Cohen, Blue Inc’s chief executive said: “We were impressed by instinct pr’s experience and knowledge of the industry and the team’s energy, strategy and creativity they demonstrated. The next stage for Blue Inc is about growing the brand’s presence and appointing instinct pr is a reflection of that.”
Blue Inc was founded in 1912 as a hat shop in Stratford, East London and has grown to over 200 stores in the UK.
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