Foursquare revamp ushers in new logo and functionality
Location-based experience app Foursquare has been completely re-launched in a bid to maintain relevance within the increasingly competitive recommendations business.
Available to download now on Android the app continues to advise on places to eat, drink or shop but with the added bonus of fresh algorithms to ‘learn’ about our personal tastes, social connections and preferences.
This system eschews traditional review scores for popular haunts and instead prioritises results based on personal taste and preferences.
Describing the fruits of these labours in a blog post Foursquare wrote: “If you love vintage clothing, it should tell you that there is a hidden gem nearby. If you’re in a new city, it should tell you that your friend Katy highly recommends this hole-in-the-wall restaurant downtown. If you crave spicy food, it should advise which dishes you should order when you sit down for dinner.
“We built the all-new Foursquare to realize this vision.”