Wokker noodles uses drones to promote food range to workers
Fast food company Wokker has taken to the skies for a promotion in a bid to appeal to hungry office workers in Moscow.
Creative agency Hungry Boys is using ten drones in the financial district, with the aim to draw attention to the brand when workers are most thinking about lunch.
Vlad Sitnikov, creative director, Hungry Boys, explained: “This is a captivating and timely way of raising awareness amongst potential consumers at an optimum period in the day when their minds are on food and eating. It is the first time a drone-vertising campaign of this kind has been actioned in Russia and what better way to whet everyone's appetite for what might come, by using it to promote the fresh and tasty Wokker’s range.”
The placards attached to the drones showcase Wokker's latest range of fresh meat, seafood and vegetable dishes.
Alex Gisak, co-founder, Wokker, added: “We have never used or will we ever use traditional channels for communication. Since our inception we have always looked for new ways to help promote our food and sending our message through the skies is certainly different. It is marketing at the right time and in the right place. Hungry Boys have captured the fun and forward looking essence of the brand. Who knows, maybe we’ll start delivering our meals in the future this way.”