Google search summary highlights World Cup's growing appeal in America
Now that the dust has settled on the 2014 World Cup Google has documented the key digital milestones of the sporting event by logging the 2.1bn tournament related queries conducted by its ubiquitous search engine.
Amongst the choice nuggets to be disseminated by its blog were the fact that ten times as many searches were conducted in the US for the World Cup than the NBA playoffs whilst American soccer ace Chris Dempsey illustrated the growing pulling power of the sport across the pond by generating twice as many searches as Jay-Z.
Roya Soleimani, Google’s communication manager, wrote: “Beyond the impressive stats on the field, we’ve got some numbers of our own to share: Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did.”