Twitter slips further behind Facebook in mobile race
Twitter has fallen further behind its arch-rival Facebook in the social media stakes after the latter’s mobile income surged ahead according to figures compiled by eMarketer.
The micro-blogging platform is forecast to double its UK revenue to £100m this year but this lags far behind the £568m raked in by Facebook, representing a 40 per cent uplift.
In percentage terms Twitter’s revenue performance seems rather good, having risen from £1.3m in 2011 and £46.8m in 2013 before rising to £150m by 2015… but this still falls well short of analyst expectations of £180m revenue in that year, indicating that the business still has a way to go to meet the high expectations placed upon it by investors.
The Facebook juggernaut continues to steamroller all before it, brought about by a successful mobile strategy which has seen global profits triple and a corresponding spike in eMarketer’s predictions.
Its analysts have recalculated Facebook’s 2013 revenues upwards from £333m to £405m a trend set to continue into 2015 – peaking at an impressive £721m in 2015.
Indeed Facebook’s success in the digital display market is now even posing a threat to Google, which is expected to rake in £556m this year and £799m next year from the business.