John Lewis and Hotel Tonight digital taxi ads to spread further as BrightMove increases screens
Brands such as John Lewis and accommodation booking app Hotel Tonight could see their taxi adverts extended across 700 digital screens as digital moving media provider BrightMove adds a further 350 taxis to its business.
The roll-out of the technology will begin in September, culminating in the introduction of 400 new screens by the 1 October, with a total of 700 screens being introduced by the end of the year.
BrightMove’s moving media platform, which uses London’s black cabs as its ad space, targets consumers using GPS technology to deliver relevant messages delivered in real-time. It currently has 25 taxis on the road.
Since June 2013, BrightMove Media has run campaigns for brands including Mamma Mia, Billy Elliot, Pepsi, Cadbury, MasterCard and Hotel Tonight.