Google's Bruce Falck and Twitter's Guy Yalif join programmatic video firm BrightRoll
Programmatic video advertising firm BrightRoll has named Google’s Bruce Falck as chief operating officer and Twitter’s Guy Yalif as vice-president of global marketing. Falck was most recently responsible for leading sales and strategy for Google’s DoubleClick platform and played a strong role in the company’s evolving programmatic business. At BrightRoll, he will lead sales and business development and drive global programmatic video growth. Falck said: “The programmatic revolution is well underway. The industry has made incredible progress in the past five years and the best is yet to come – video is where programmatic will reach its true potential. The BrightRoll platform makes video advertising simple for its clients.” Joining Falck at BrightRoll is Yalif, who served as head of global product marketing at Twitter. Prior to Twitter, Yalif spent time as a digital media marketing and product leader at Yahoo and advised Fortune 500 companies at the Boston Consulting Group. The appointments follow the recent arrival of former Zynga CFO Mark Vranesh to the BrightRoll board of directors to serve as audit committee chair.