1 July 2014 - 4:33pm | posted by | 0 comments

Google's Bruce Falck and Twitter's Guy Yalif join programmatic video firm BrightRoll

Appointments: Bruce Falck and Guy Yalif have joined BrightRollAppointments: Bruce Falck and Guy Yalif have joined BrightRoll

Programmatic video advertising firm BrightRoll has named Google’s Bruce Falck as chief operating officer and Twitter’s Guy Yalif as vice-president of global marketing.

Falck was most recently responsible for leading sales and strategy for Google’s DoubleClick platform and played a strong role in the company’s evolving programmatic business. At BrightRoll, he will lead sales and business development and drive global programmatic video growth.

Falck said: “The programmatic revolution is well underway. The industry has made incredible progress in the past five years and the best is yet to come – video is where programmatic will reach its true potential. The BrightRoll platform makes video advertising simple for its clients.”

Joining Falck at BrightRoll is Yalif, who served as head of global product marketing at Twitter. Prior to Twitter, Yalif spent time as a digital media marketing and product leader at Yahoo and advised Fortune 500 companies at the Boston Consulting Group.

The appointments follow the recent arrival of former Zynga CFO Mark Vranesh to the BrightRoll board of directors to serve as audit committee chair.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...