1 July 2014 - 4:33pm | posted by | 0 comments

Google's Bruce Falck and Twitter's Guy Yalif join programmatic video firm BrightRoll

Appointments: Bruce Falck and Guy Yalif have joined BrightRollAppointments: Bruce Falck and Guy Yalif have joined BrightRoll

Programmatic video advertising firm BrightRoll has named Google’s Bruce Falck as chief operating officer and Twitter’s Guy Yalif as vice-president of global marketing.

Falck was most recently responsible for leading sales and strategy for Google’s DoubleClick platform and played a strong role in the company’s evolving programmatic business. At BrightRoll, he will lead sales and business development and drive global programmatic video growth.

Falck said: “The programmatic revolution is well underway. The industry has made incredible progress in the past five years and the best is yet to come – video is where programmatic will reach its true potential. The BrightRoll platform makes video advertising simple for its clients.”

Joining Falck at BrightRoll is Yalif, who served as head of global product marketing at Twitter. Prior to Twitter, Yalif spent time as a digital media marketing and product leader at Yahoo and advised Fortune 500 companies at the Boston Consulting Group.

The appointments follow the recent arrival of former Zynga CFO Mark Vranesh to the BrightRoll board of directors to serve as audit committee chair.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...