Beyoncé heads Forbes magazine's Celebrity 100 list with 95 shows, $115 million in earnings

But Beyoncé doesn’t stop with music — she’s built a small business empire, says Forbes. She earns millions endorsing companies like H&M and Pepsi. She has a line of fragrances with names like Heat, Rise and Pulse. Then there’s her clothing company House of Dereon, which features jeans, shoes and accessories.

All together Forbes estimates that Beyoncé earned $115 million between June 1, 2013 and June 1, 2014.

The singer is embarking on another big year highlighted by her first world tour with her husband, Jay Z. Their On The Run tour, which kicked off June 25 in Miami, will be short (only 20 dates are set) but lucrative for the pair, who can claim the crown as the most powerful celebrity couple in the world.

Forbes’ annual Celebrity 100 list ranks the top stars from the worlds of movies, TV, music, sports, books and modelling based on money and fame.

The magazine measures fame in a variety of ways. "We count how many times each celebrity was mentioned in print, on TV and radio. We factor in a score from StarCount for social media power over 11 platforms including Twitter TWTR +0.1%, Facebook and YouTube. This year we’ve also added an impact score, similar to the one we use for our Power Women list," says the mag.

Based on reporting by our editorial staff, the number measures the impact each celebrity has on the entertainment industry and our culture overall. We put all of those numbers into an algorithm to come up with our final list. Justin Bieber had the highest ranking for social networking power but because of his low impact this year, he only ranked 33rd on our list, down from ninth last year.

In second place on our list is LeBron James. We estimate that the basketball player earned $72 million last year. James recently announced that he’s opting out of his contract with the Miami Heat to become a free agent. That could mean an even richer payday for James, who earns big endorsing companies like Coke and McDonald’s — or not if he decides to sacrifice salary to build a stronger roster around him.

In third place is Dr. Dre, who earned more in the past 12 months than anyone in the history of the Celebrity 100. "We peg Dre’s earnings at $620 million thanks to Apple’s purchase of his Beats by Dre for $3 billion." The entrepreneur continues to be influential in the music business, mentoring Kendrick Lamar, who earned seven Grammy Award nominations this year.

Last year’s No. 1 celebrity, Oprah Winfrey, falls to fourth place this year with an estimated $82 million in earnings. The talk show host’s cable network, OWN, is finally turning around (it became cash-flow positive in 2013) and Winfrey helped make Lee Daniel’s The Butler a hit. But the three celebrities ranked above her just have more influence and power at this moment.

Rounding out the top five is another talk show host, Ellen DeGeneres, whom Forbes estimates earned $70 million in the last 12 months. "The new queen of daytime TV broke the Internet this year when she posted what has become the most famous “selfie” of all time." Aside from the ratings success of The Ellen DeGeneres Show, the 56-year-old CoverGirl is beefing up her producing roster. Her production company is working on pilots for the CW and NBC, and cable network HGTV will air a DeGeneres-produced design competition series next year.

Jay Z also places high on the Celebrity 100 this year, in sixth place with an estimated $60 million in earnings. That comes from a variety of sources, including his latest album, Magna Carta … Holy Grail; dozens of live shows; his growing Roc Nation empire and business ventures ranging from his 40/40 nightclub chain to his D’Ussé cognac.