Non-sponsors generate more World Cup ad shares than sponsors, with Activia in the lead
Danone yogurt brand Activia is the social video champion of the 2014 World Cup, research from Unruly has found.
The Danone ad has racked up almost 4m shares, while in second place the ad from Nike – another non-sponsor – has gained 2,391,963 shares.
Samsung’s ad is the third most popular with 1,227,601 shares, while Castrol is the sponsor with the most shared ad, at 930,877.
In total, Unruly found that commercials by brands not affiliated with the Fifa football tournament have so far attracted 8.9m shares across the social web, while those from sponsors have only clocked up 3.6m shares.
