Canada Goose appoints Publicis for Scandinavian campaign
Outdoor clothing brand Canada Goose has appointed Publicis to handle its first Scandinavian campaign, following a pitch process.
Working with Penny Brook, European marketing director for Canada Goose, Publicis will be responsible for developing a new communications strategy and ad campaign for the brand, targeting key Scandinavian markets.
Kevin Spreekmeester, SVP of global communications for Canada Goose, said: “Authenticity is everything to Canada Goose – and that permeates every aspect of how we communicate to our fans around the world. Dylan and his team presented dynamic concepts and smart, strategic insights that aligned with our core values. They instinctively felt like the right fit, and we’re excited to be working with a team of such world-class talent.”
The campaign is set to launch in September, starting in Denmark and Sweden.