Microsoft enters wearable tech movement ahead of Lumia 930 release
Microsoft has partnered with British fashion designer Adrien Sauvage to create the ‘world’s first’ pair of wireless charging trousers.
Using Microsoft’s wireless charging plate, DC-50, the trousers are able to charge any of the technology giant’s wireless device products, including the soon-to-be launched Lumia 930.
Adam Johnson, marketing director for Microsoft Mobile UK and Ireland told The Drum that he hopes the trousers mark the beginning of the brand’s movement into the wearable space.
“We’re passionate about having experiences that aren’t reliant on a mobile phone. Technology is moving away from just having a standard mobile phone device but also we want to create technology that you want to use and wearables should be wearable.
“At the moment smart watches are the first foray for the industry into wearable technology but we certainly see a world where you have multiple devices on you that sense the world around you. This is one example of having some fun with an existing concept and effectively making it integrated into something that you already wear, rather than expecting you to wear another thing on your body.”
Johnson added that partnering with a fashion designer was a strategic aim to avoid the negative comments that other wearable products, such as Google Glass have drawn.
“We’re working with people who ultimately, their job is to design beautiful, stylish products and working directly with them to really integrate technology in a useful and meaningful way that doesn’t detract from it being something you genuinely want to wear.”
The trousers, the price of which is yet to be announced, will be available to purchase through Amazon.