Cannes as you've never seen it before: Twitter’s drone vines take Cannes Lions by storm

Twitter is seeking to take the selfie social media phenomenon to new heights after unveiling the newest weapon in its arsenal, a camera equipped aerial drone drone which took its maiden flight at Cannes.‘Dronies’ see a camera affixed to the undercarriage of an airborne vehicle before it is sent skyward on its merry way, recording its operators merging into the wider view as it does so.Developed by Twitter staff the technique was put through its paces by a number of celebrities with the dizzying results then posted on Vine. First to benefit from the technique was Sir Patrick Stewart who boldly went where no selfie has been before alongside Joel Lunenfeld, vice-president of global brand strategy at Twitter.

And with our first official #dronie from #CannesLions, a new bromance is born! cc @SirPatStew @joell https://t.co/ZL5PthcRkh

— Dronie (@dronie) June 15, 2014

The new technique isn't for those suffering from vertigo.

.@yusasamoto and @masajis on the ground with @TwitterAds at #CannesLions! https://t.co/Kbq4OUGJRl

— Dronie (@dronie) June 16, 2014

Steven Kalifowitz, head of brand strategy at Twitter, joins Frederique Covington, Twitter's international marketing director.

.@skalifowitz and @freddie_covi on the ground with Twitter Ads at #CannesLions! https://t.co/nAZGsyoirQ

— Dronie (@dronie) June 16, 2014

To see more aerial antics from Cannes check out the official Dronie Twitter feed.