This year’s Fifa World Cup is set to become the most social sporting event ever with 90 per cent of the world having already contributed to the conversation – more than the Olympics (84 percent) and the Super Bowl (78 percent), according to the Adobe Digital Index (ADI) report.
ADI captured data through the Adobe Social listening tool, collecting buzz from blogs, Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube.
The results are based on more than 69 million social mentions, across 230 countries and territories, talking about World Cup.
The majority of World Cup buzz is coming from the APAC region, which has contributed 48 per cent of related conversations on social media. EMEA came in second, with 32 per cent, and the Americas came in third, with 20 per cent.
The report also showed that Brazilians aren’t happy about their country spending $500 million to host the World Cup. ADI found that 42 per cent of social buzz from Brazilians has expressed sadness, anger, or disgust.
World Cup players are also getting a lot of buzz. Cristiano Ronaldo—who has 26.5 million followers on Twitter—is the most-mentioned player on the World Cup roster. He had more than 1.5 million mentions in May 2014 alone.